Interesting info from Nielsen on how Americans are spending time online…

http://mashable.com/2011/09/12/23-percent-online/?utm_source=iphoneapp&utm_medium=rss&utm_content=textlink&utm_campaign=iphoneapp

Gowalla is teaming up with the Sundance Film Festival, the annual January retreat of Hollywood stars and movie buffs from around the world. The tie-up includes an assist from Southwest Airlines, which is flying 20 people to Utah for the festival. (If you’re interested, check in at any airport that flies direct to Salt Lake City between now and December 31st.)

“With hundreds of films to watch and just as many parties to attend and people to meet, it’s tough to figure out what to do or what the ‘it’ spot is,” Gowalla said in a statement accompanying the announcement. The company promises that users can “find out easily where to go and what to see, all while sharing your festival experience, discovering new places and uncovering awesome prizes.”

Read more from Wired.com:  http://www.wired.com/epicenter/2010/12/gowalla-sundance/

Rdio’s Unlimited Music Streaming Service Opens to the Public: “Rdio is the $9.99-per-month, all-you-can-stream, social, multi-platform music service that hails from the founders of Skype. The service has been around as a private beta offering for months, but today Rdio is opening its doors — and its seven million-song catalog — to the public.”

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The Last Word on the Best Day/Time to Send an E-Mail – MarketingVOX: “In a blog post, Jeffrey Rohrs at Exact Target offers up the last word on a debate that has fascinated the e-mail marketing industry from the beginning: when is the best time and day to maximize open rates? The answer has varied, depending on the industry sending the market messages (If the campaign is B2B, the morning is an optimal time as most deskbound workers usually start their day by going through their e-mail in-boxes, according to B2B Marketing Magazine) to the research organization looking at the question (MarketingSherpa says Monday).”

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It’s no easy feat to engineer a viral video, and even harder when that video is an advertisement. But when it happens, the payoff can be huge.

Sales of Old Spice body wash more than doubled earlier this summer, coinciding with the rise in popularity of its social-media-friendly online ad campaign in which be-toweled former NFL wide receiver Isaiah Mustafa answered specific viewers’ questions in a series of hastily produced videos appearing in near real time.

Read More http://www.wired.com/epicenter/2010/07/the-power-of-social-media-part-ii/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29#ixzz0uuRKwCJE

The Power Of Social Media, Part 2 | Epicenter | Wired.com: “”

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An interesting look at corporate social media policies from Fast Company.

More Social Media Policies: LA Times, Harvard Law, Microsoft, and Cisco | Fast Company