Posted On: August 2, 2010
The Last Word on the Best Day/Time to Send an E-Mail – MarketingVOX: “In a blog post, Jeffrey Rohrs at Exact Target offers up the last word on a debate that has fascinated the e-mail marketing industry from the beginning: when is the best time and day to maximize open rates? The answer has varied, depending on the industry sending the market messages (If the campaign is B2B, the morning is an optimal time as most deskbound workers usually start their day by going through their e-mail in-boxes, according to B2B Marketing Magazine) to the research organization looking at the question (MarketingSherpa says Monday).”
