Posted On: July 27, 2010
It’s no easy feat to engineer a viral video, and even harder when that video is an advertisement. But when it happens, the payoff can be huge.
Sales of Old Spice body wash more than doubled earlier this summer, coinciding with the rise in popularity of its social-media-friendly online ad campaign in which be-toweled former NFL wide receiver Isaiah Mustafa answered specific viewers’ questions in a series of hastily produced videos appearing in near real time.
The Power Of Social Media, Part 2 | Epicenter | Wired.com: “”
